Blackbaud, Inc. · NASDAQ:BLKB
Blackbaud — Blackbaud webinar on #GivingTuesday (2014)
44 slides from Blackbaud's conference presentation, 2014
Slide 1: Kait Sheridan, 92Y and #GivingTuesday
Kait Sheridan, 92Y and #GivingTuesday - @sheridankait Shawn Bakker, The United Methodist Church The Upper Room - @umcmission Adam Weinger, Double the Donation - @2xdonations @GivingTues www.givingtuesday.org
Slide 2: Kait Sheridan
Kait Sheridan Director, Partnership & Programs Center for Innovation & Social Impact 92Y @sheridankait
Slide 3: Black Friday
_ BLACK FRIDAY
Slide 4: Cyber Monday sale
CYBER Hol SALE!!
Slide 5: #GivingTuesday December
#GIYVING TUESDAY DECEMBER 2
Slide 6: #GivingTuesday 2013 results
40+ Countries had active #GIVINGTUESDAY efforts in 2013 10,000+ Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY 40% 270% Year-over-year Online donation 3BILLION+ increase in the volume on dollar value of Tuesday after Total global impress
Slide 7: Founding and supporting partners
é) STANFORD PACS \ 4 UNITED NATIONS SJ CENTER ON PHILANTHROPY AND CIVIL SOCIETY we yrOUN DATION Four Star Charity =| CHARITY (\ / NAVIGATOR TT | 92 Y GUIDESTAR VolunteerMatch.org ep CECP Where volunteering begins
Slide 8: Corporate partners
PROPERTY GROUP mm Microsoft ey SIMON CISCO. facebook — Dg r WIANA wy PMorganChase
Slide 9: Double your Donation
Double your Donation all donations matched Nov. 27th va ving ve sdory De wcote letters ext TO
Slide 10: Global Ministries tweet
@e000 Verizon LTE 3:54 PM < Tweet = Global Ministries IMmemission | #+Givingluesday “More than 11,000 donors from 32 countries made 16,300 gifts to 880 Advance project for a total of more than $6.5 million.” 4/10/14, 12:31 PM 2RETWEETS 1 FAVORITE e te wow Reply to Global Ministries 128 @° a ad 2 Tim
Slide 11: Dress for Success #GivingShoesDay
DRESS FORSUCCESS* WASHINGTON, D.C, Help local wornen get back te work by supporting #GivingShoesDay December 3, 2013 *GnirathcerDay pon of #Gtving Tweedy { gheing t
Slide 12: White House blog: Celebrate #GivingTuesday
be WHITE HOUSE przssenr saracx onama Get Email Updates Contact Us BLOG PHOTOS& VIDEO BRIEFINGROOM _ISSUES t the WHITEHOUSE our GOVERNMENT ouse Blog The White House Blog ubscribe Our Top Stories President Obama Travels to Vice President Biden Speaks at —_Kicking Vehicle Efficiency into Administration
Slide 13: Why We Give, Bill & Melinda Gates
#GIVYINGTUESDAY GET INVOLVED PARTNERS IDEAS AND RESOURCES “ Teachers ask. You choose. HEIFER’ INTERNATIONAL DonarsChaase.ors is an online Heifer International emnowers Why We Give By Bill & Melinda Gates Thanks for taking a break from your holiday shopping to take a look at #GivingTuesday days and c
Slide 14: Celebrity tweets
ry Ellen DeGeneres @ 2- ¥ Follow TheEllenShow This #GivingTuesday, I'm supporting a great organization, the @AmericanCancer Society. You can, too. ellen.tv/1avKeiL Reply TH Retweet WeFavorite #* More 68 107 mx = RETWEETS FAVORITES Ls 12:49 PM - 3 Dec 13 ie. Barbra Streisand @ &~ ¥ Follow BarbraStrei
Slide 15: Social media posts
Log in trace360 | Fottow | Dec #GivingTL embratora, doneste. mickiblair 2 doneste Good one, @tra
Slide 16: A little goes a long way
A LITTLE GOES A LONG WAY Donate on | | BMORE \ *#GivingTuesday 12-3-2013 f 1;) ' ii SPEERRBRAR GRISEA AREA SEE L EU BE AE RES EY Seem terererenererotorerererererereterete ren ALA ASADLALSAAASASDDDALELARDLOLOLELOLOR LEREREISSASESISER EA DDEE SERGE ARERR ER HES EEE 54 00604864. NMED ASADDAADASADADDS-O
Slide 17: Slide 17
Slide 18: #GivingTuesday international campaigns
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Slide 19: Slide 19
Slide 20: Microsoft Give for Youth
BF Microsoft (6) Give for Youth
Slide 21: AT&T NYC tweet
FOUNDATION AT&T NYC xk = bo | @ATTNYC @92Y This #GivingTuesday on 12/3 we'll support @unionsettlement! Learn how they help youth prep for college & beyond: bit.ly/1eZtgOj ¢ Reply @ Retweeted %& Favorite +» More RETWEETS: 5 Seana 7:44 AM - 19 Nov 2013
Slide 22: Challenge match campaigns
#GINSVINGTUESDAY FE $5,000 Challenge Match 4 = M. Double the met of Your & ift! fy,’ fi’ PSPCA Double Your Impact ON on December 3 #GIVINGTUESDAY #Giving Tuesday Your gift to the Southern Coalition for Social Justice will go TICE 7 . | AS FAR Society of St. Andrew
Slide 23: Black Friday. Cyber Monday. #GivingTuesday
BLACK FRIDAY. CYBER MONDAY. #GIYINGTUESDAY NEWS TOOLS JOIN GLOBAL DECEMBER 2, 2014 (TODAYS ABOUT GIVI
Slide 24: National Day of Giving, Dec 2nd
NATIONAL DAY OF GIVING, DEC 2ND #GIVINGTUESDAY
Slide 25: Overview of UMC #GivingTuesday 2013
Overview of UMC #GivingTuesday 2013 • Participants chose from 850 projects and 300 missionaries • $500,000 in matching funds was available • $6.5 million was raised online • 11,000 individuals and churches in 34 countries donated
Slide 26: What We Learned
What We Learned • 95 percent of donors responded that the match was very or somewhat important in their decision to donate • The match was gone very early in the day • The “rules” around the match were very important and need to be clarified
Slide 27: #GivingTuesday 2014
#Giving Tuesday 2014 • $1 million in matching funds • “Rules” for match have been adjusted • Projects are encouraged to find their own match • Adjusted message to encourage giving even if gift is not matched
Slide 28: Supercharge your #GivingTuesday Contributions with Employee Matching Gift Programs
Supercharge your #GivingTuesday Contributions with Employee Matching Gift Programs Adam Weinger President of Double the Donation [email protected] LinkedIn - https://www.linkedin.com/in/adamjweinger https://doublethedonation.com
Slide 29: Employee Matching Gift Agenda
Employee Matching Gift Agenda The Do These The Basics Importance Four Things of Marketing Today
Slide 30: What Are Employee Matching Gift Programs?
What Are Employee Matching Gift Programs?
Slide 31: Did You Know?
DID YOU KNOW ? 65% of Fortune 500 companies and many other smaller companies match employee donations to a wide range of nonprofits.
Slide 32: Which Company Created the World's First Matching Gift Program?
? Which Company Created The World’s First Matching Gift Program?
Slide 33: General Electric
General Electric Employee Eligibility: Employees, retirees, and surviving spouses Ratio: 1:1 Match Amounts: $25 - $50,000 annually Eligible Organizations: Nearly all US 501(c)(3) organizations or educational institutions and UK based nonprofits Submission Deadline: Registered by the donor by April 1
Slide 34: Employee matching gift programs offered by a wide range of companies
Employee matching gift programs are offered by a wide range of companies
Slide 35: The Importance of Marketing
The Do These The Basics Importance Four Things of Marketing Today
Slide 36: Many employees have no idea their companies match donations
Many employees have no idea their companies match their donations to nonprofits Employee Matching Gift Participation Rates Nonprofits MUST be proactive about promoting matching gifts
Slide 37: Do These Four Things Today
The Do These The Basics Importance Four Things of Marketing Today
Slide 38: Double the Donation providing tools for free
Double the Donation is providing its tools for free from 11/18/14 – 12/16/14 We provide donors with company specific forms, guidelines, and instructions. For complete details visit https://doublethedonation.com/giving-tuesday/
Slide 39: Add a matching gift link to your webpage
#1 – Add a matching gift link to your #GivingTuesday webpage “Click here to see if your company will match your donation!” Direct donors to https://doublethedonation.com/giving-tuesday/
Slide 40: Create a matching gift email
#2 – Create a matching gift email to send out on 12/3/14 Encourage donors to see if their employer will match their gift by going to https://doublethedonation.com/giving-tuesday/
Slide 41: Promote matching gifts on social media
#3 Promote matching gifts on Sample Facebook social media Post Encourage donors to see if their employer will match their gift by going to https://doublethedonation.com/giving-tuesday/
Slide 42: Join the matching gift group
#4 – Join the matching gift group through the official #GivingTuesday community
Slide 43: Ask Me A Question!
? Ask Me A Question! Submit a question to the LinkedIn Matching Gift: https://www.linkedin.com/groups/Matching-Gifts-Nonprofit-Development-Matching- 4863004/about Connect with me (Adam Weinger) on LinkedIn: http://www.linkedin.com/in/adamjweinger/ Email me at [email protected]
Slide 44: Kait Sheridan, 92Y and #GivingTuesday
Kait Sheridan, 92Y and #GivingTuesday - @sheridankait Shawn Bakker, The United Methodist Church The Upper Room - @umcmission Adam Weinger, Double the Donation - @2xdonations @GivingTues www.givingtuesday.org
Blackbaud — Blackbaud webinar on #GivingTuesday (2014) on 6ix