Vend Marketplaces ASA · OSL:VEND
Vend Marketplaces ASA — Schibsted — Investor Day (2010)
32 slides from Vend Marketplaces ASA's investor day presentation, 2010
Slide 1: Schibsted Sverige AB – Overview over the Group and its strategy
Schibsted Tittel Sverige AB Overview over the Group and its strategy Undertittel RAOUL GRÜNTHAL CEO
Slide 2: Our Organisation
Our Organisation Schibsted Sverige AB Shared Service Center Aftonbladet Hierta (91%) Svenska Dagbladet Tillväxtmedier 2
Slide 3: Schibsted Sverige – Overview Q2 2010
Schibsted Sverige – Overview Q2 2010 MSEK 1002 MSEK 124* 24% + Tillväxtmedier Revenue split Q2 2010** EBITA split Q2 2010 106 MSEK 36 MSEK 295 641 Aftonbladet 98 Aftonbladet MSEK MSEK SvD MSEK SvD Tillväxtmedier Tillväxtmedier * Less income from associated companies (Metro & TT) MSEK 11 3 **intercom
Slide 4: Areas of Business
Areas of Business .se Print Online Online Newspapers Newspapers Services 4
Slide 5: Our Strategy
Our Strategy 1.Develop and make the \ editorial business more SvD / efficient. Create new ASTON BUAY Edy revenue segments within =—~ | print- & online newspapers. ‘i i a. Y \ SvDse 2. Use our digital position AFA and enhance it further within online newspapers and Tillvaxtmedier. 3. Create synergies
Slide 6: ….WE HAVE SOME MAJOR ISSUES….
….WE HAVE SOME MAJOR ISSUES….. 6
Slide 7: Circulation – Evening Press Single Copy Sales
Evening Press – Single Copy Sales Circulation development evening press 1996-2009 Circulation CAGR 1996-2009 -3% CAGR 2006-2009 -6% 7
Slide 8: Aftonbladet – print
Aftonbladet – print Strategies: Offsetting drop in print volume by - price optimization – weekdays vs. weekend - tight cost control 8
Slide 9: Aftonbladet - online
Aftonbladet - online Strategies: - maintain market leader position - launch of new online services - migrate online users also into mobile devices 9
Slide 10: Svenska Dagbladet
Svenska Dagbladet Strategies: - price optimization - increase market shares in selected reader segment - tight cost control 10
Slide 11: Our journey
Our journey Thanks to our powerful brands and editorial quality we now have a leading position on the Swedish web.
Slide 12: Source: KIA-index week 32, Sept 2010
Source: KIA-index week 32, Sept 2010 12
Slide 13: Every day, we reach half of the Swedish population.
Every day, we reach half of the Swedish population. 13
Slide 14: Unique visitors/week
Unique visitors/week 10.1 million 9.2 million 2006 2007 2008 2009 2010 14 Source: KIA-index week 36, Sept 2010
Slide 15: Tillväxtmedier – Online Growth Initiatives
Tillväxtmedier Online Growth Initiatives 15
Slide 16: Tillväxtmedier - Strategic objectives
Tillväxtmedier - Strategic objectives ✓ Leverage of our web-position - maximize the use of our network of sites to drive overall traffic and revenue growth. ✓ Through organic growth, own greenfield projects and M&A – the creation of portfolio of companies that have the potential to become leaders wi
Slide 17: Portfolio Companies - Positions within Tillväxtmedier
Portfolio Companies - Positions within Tillväxtmedier Traffic/audience Focus to find new ventures here. Profit margin • Traffic/audience is equally important to revenue potential. • Our strategic focus is to move companies from lower left to upper right.
Slide 18: Online Activities - Revenue Models
Online Activities - Revenue Models ✓ Banners, CPM ✓ Catalogue (paid inclusion) ✓Banners, CPC ✓ Rev share ✓ Behavioural Targeting ✓ Advertiser paid content in print, ✓ CPC web and rich media ✓CPL ✓ Mobile advertising, CPC and CPM ✓ User Subscriptions ✓ Reversed auction model ✓ E-commerce
Slide 19: Case: Travel
Case: Travel 1995 Now “CoO RB CAPITAL vd MARKETS DAY OSLO 2010 __—_—_—_— S§cu IBSTED (
Slide 20: Three sites - one strategy
Three sites - one strategy Revenue Model Affärsmodell Editorial Community content
Slide 21: Case: Travel
Case: Travel SISTA MINUTEN FRAN destination. Mallorca penta Delaada Kop Plus! Loaga in Skapa inlogouing we Afi~” sbladet Webbtv Resa Pls > Tp « aftonbladet 71000 Aftonbladet start Nyheter sportbladet Noe: Resguider Infor resan Weekend Tidningen RESA Resa startsida | hoi resmal Bue Biss |) \ Spana in
Slide 22: Case: Travel
Case: Travel sOK & BOKA Charter | ista min a | Flya s6K FLYGBILJETTER fran 16 flygbolag' enoch samma sokning! wee till @ Turoc retur © Enkel res2 Hemres3: __ Barn (0-17 ar): | [Oba Populara flygdestinationer: London, New York, Bangkok, Barcelona, sctens shopping reso ~ billiga flys Senaste bilden fr
Slide 23: Case: Travel
Case: Travel Biimediem Regier ‘om Resdagboken nptadet RESA Dendver VF ce fom behnner sig ute p31e gad ‘5 meri forumet! “riuivarie nummer a¢ Af0 fran nagra mediemmat 5 nagenstans ivariden. La usa 24 gant oe pe Pats pss zor 4 0000 wp setermber 2010-20 ,628° non 1eH78t ome oor 3099 seer CHIBSTED
Slide 24: Case: Travel
Case: Travel SEK Within one year, revenues increased by almost 5x.
Slide 25: = SvaniSSMDNGAUNOST \ NA i
= : [ | = SvaniSSMDNGAUNOST 1 \ NA i ‘al , a 1 1 ', ime if | | | | 5 aN. 2 : : ; i a faze Ne eet beh}. | seine FEIN = ; EE a : = MARKETS D OSLO 2010
Slide 26: Common Support Functions & Joint Co-operation
Common Support Functions & Joint Co-operation Past Future Core Editorial Editorial Sales Finance Circulation IT Advertising Purchasing Ad production Customer service/CRM Support Distribution Distribution and logistics and logistics Print Print Industry 26 CMD 2010 - Rolv Erik Ryssdal - Strategic Dir
Slide 27: Establishment of a Shared Service Center (SSC)
Establishment of a Shared Service Center (SSC) Schibsted Sverige AB Shared Managing Service Director Center Controlling IT Facilities Salary & Finance Services Management HR Services 27
Slide 28: Challenges – Going Forward
Challenges – Going Forward Profitable Growth Online: - Leverage of our existing online positions - Launch of new and innovative online services - Growth through combination of organic and M&A activities Print: - Improved efficiency - Prize optimization - Product development - Maintained cash flow Ov
Slide 29: Shaping the media of tomorrow. Today.
Shaping Tittel the media of tomorrow. Undertittel Today.
Slide 30: Appendix
30 Appendix )CHIBSTED
Slide 31: The Swedish Paid Newspaper Market
The Swedish Paid Newspaper Market Schibsted owns two of top five paid newspapers in Sweden Daily readership (‘000) Penetration² 1 134 16% 1 003 14% 883 12% 553 8% 489 7% Schibsted’s titles Source: Orvesto 2010:1 (Jan – April 2010) ² Swedish population of 7,297,000 aged 15 to 79 31
Slide 32: Tillväxtmedier – digital brand portfolio
Tillväxtmedier – digital brand portfolio Names are ”brand” and not necessarily company names. Tillväxtmedier ownership in %, Schibsted-group total ownership in (%). Destination Schibsted E24 Hitta 50% (100%) Annonsförsäljn. 100% 100% 100% Resdagboken Jobb 24 Tasteline Mötesplatsen 100% 70% (100%) 10