Adveritas Limited · ASX:AV1
Adveritas — Shareholder Meeting (November 2021)
16 slides from Adveritas's shareholder meeting presentation, Nov 23, 2021
Slide 1: 2021 Annual General Meeting
For personal use only 2021 Annual General Meeting 23 November 2021
Slide 2: CEO's Address: Mat Ratty
For personal use only CEO’s Address: Mat Ratty
Slide 3: We help our partners advertise with confidence through full-funnel ad fraud prevention
We help our partners For personal use only advertise with confidence through full-funnel ad fraud prevention 3
Slide 4: The industry problem
The industry problem For personal use only $100bn The scale of Will be lost to ad fraud and invalid invalid traffic 40% traffic in 2023* of all digital Invalid traffic is any activity that doesn't come from a real user with genuine interest that you are advertising is paying for. invalid No channel or
Slide 5: Invalid traffic goes beyond fraud and bots
Invalid traffic goes beyond fraud and bots For personal use only Accidental engagement Wrong audience Navigation via ads Users accidentally Ads that are shown to the Users that navigate through engaging with ads that you wrong audience search ads oblivious to the fact pay for they are clicking on adv
Slide 6: The solution: TrafficGuard
The solution: TrafficGuard For personal use only Full funnel. Full potential. TrafficGuard is the world’s first full funnel measurement, verification and fraud prevention solution for digital advertising. Operating in real time across all digital channels, TrafficGuard targets invalid traffic before it re
Slide 7: World's first full funnel and omni channel platform
World’s first full funnel and omni channel platform For personal use only 7
Slide 8: Benefits of better quality traffic
Benefits of better quality traffic For personal use only More real Increased Awareness Increase in New Customers Outbid your competitors customers With invalid traffic being Budget previously spent With reduced fraud, you mitigated, your advertising on invalid traffic is now have access to budget budget
Slide 9: Trusted by top global advertisers, agencies and partners
Trusted by top global advertisers, agencies and partners Trusted by Global Brands, Agencies and Partners across both PPC and Mobile advertising spend For personal use only Clients Partners 9
Slide 10: Strong annualised revenue growth trajectory
Strong annualised revenue growth trajectory Annualised revenue - a key leading indicator of future revenue For personal use only +230% 10
Slide 11: Key achievements in FY21
Key achievements in FY21 For personal use only • Growth in annualised revenue at 30 June 2021 to $1m, Further increase of 56% to $1.6m by September 2021 • Significantly penetrated key verticals (refer to asx announcement 28th October 2021) • Betting - GVC Australia (Ned & Ladbrokes); Betfred, Betbull
Slide 12: Delivering on key objectives
Delivering on key objectives Establishing foundations for rapid growth For personal use only Objectives: Expand sales pipeline Convert TrafficGuard trials Invest in the team to scale across key verticals into paying customers growth • Pipeline across key • Enterprise clients signed • Appointed Chief
Slide 13: TrafficGuard live on Google Cloud Marketplace
TrafficGuard live on Google Cloud Marketplace For personal use only • TrafficGuard will be marketed worldwide to all of Google Cloud’s customers that use Google PPC advertising (refer to ASX announcement 14th October 2021) • Key sales channel for the large enterprise and SME market • Adveritas and Goo
Slide 14: Strong outlook for FY22
Strong outlook for FY22 Growth momentum building in FY22 • TrafficGuard integrated with Google Cloud Marketplace and roll out to commence next calendar year For personal use only • New enterprise client wins - JD.ID (owned by JD.Com), Betfred, Betbull, Palmerbet, Singtel, Cars24 and others • Annualis
Slide 15: For personal use only
For personal use only This presentation has been approved by the Board of Directors of Adveritas Limited. For more information, please contact: Mat Ratty Ronn Bechler – investor relations Chief Executive Officer Executive Chairman Adveritas Limited (ASX: AV1) Market Eye P: +61 (8) 9473 2500 P: +61 (0
Slide 16: Disclaimer
Disclaimer For personal use only This presentation contains summary information about Adveritas Limited (Adveritas) and is current at 23rd November 2021. The information in this presentation is of general background and does not purport to be complete. This presentation is not investment or financial