Yougov Plc · LSE:YOU
Yougov — Investor Presentation (September 2020)
9 slides from Yougov's investor presentation, September 2020
Slide 1: Political Capabilities Deck
Political Capabilities Deck September 2020
Slide 2: Monitor the Popularity + Performance of Political Entities
Monitor the Popularity + Performance of Political Entities Track popularity, public interest, and attitude surrounding any political entity with multiplatform metrics across 40+ geographies. With daily updates, use Signal data to understand the political landscape, check event impact and conduct dyn
Slide 3: Understand Candidate Performance in Near Real-Time
Understand Candidate Performance in Near Real-Time Biden vs. Trump Signal daily data gives you the current picture of candidate performance across popularity, public interest, discovery, and more. Check Event Impact Dive into the impact of events across an extensive set of Signal metrics, including:
Slide 4: FACT CHECK: Donald Trump is the #1 most popular person in the U.S.
Donald Trump is the#1 most popular person in the U.S. #1 Ø Highest Wikipedia Volume 99.35 #1 Ø Most Searched Person online 62% Negative Sentiment 21.6M Ø Instagram Followers Negative sentiment has increased from Appetite Score 447 Ø Tweets Daily pre-RNC (+19%), though some negative comments are dire
Slide 5: KAMALA!!!!!!! “comma-la” (…if you’re nasty)
KAMALA!!!!!!! “comma-la” (…if you’re nasty) Democratic VP Nominee Kamala Harris’ popularity has shot up since the VP announcement and the Democratic National Convention Harris ranks as the #1 most popular person in the United States 99.12 #1 Ø Highest Wikipedia Volume—Americans are more curious abou
Slide 6: Monitor Event Reaction and Daily Audience Attitude
Monitor Event Reaction and Daily Audience Attitude With an accuracy rate of 93% we provide sentiment that isn’t B.S. Public feeling changes everyday. Signal tags all online conversation with sentiment, emotion, and topics so you can: Ø Understand the general feeling surrounding an entity. Ø Identify
Slide 7: Define Online Audiences
Define Online Audiences Signal defines the online audiences of your candidate, party, and more. Use our demographic data to forecast public reaction to events and gauge efficacy of planned strategies. We also enable you to better understand specific audiences and how to reach them. Use Signal Affini
Slide 8: Comprehensive Performance of Your Party, News Tracking, Refine Your Messaging
Comprehensive Performance News Tracking Refine Your Messaging of Your Party and Ad Spend Take a step back from granular Filter news surrounding In-depth engagement and analysis and evaluate the overall entities by shares, relevance, sentiment reaction analysis of performance of entire political and
Slide 9: Book a Meeting
Los Angeles Prefer a CSV file to do your own tracking? No 1639 11th St, Suite 220 problem. Santa Monica CA 90404, Too busy to sign in and want a weekly report sent USA directly with information similar to the material included in this report? We can do that. Have a data source such as a community bl