Bridgestone Corporation · TSE:5108
Bridgestone — Q1 2025 Earnings Presentation
28 slides from Bridgestone's earnings presentation, May 15, 2025
Slide 1: Summary of Financial Results for 1Q 2025 & Fiscal 2025 Guidance
Summary of Financial Results for 1Q 2025 & Fiscal 2025 Guidance Bridgestone Corporation Member of the Board Global CEO and Representative Executive Officer Shu Ishibashi May 15, 2025
Slide 2: Summary of Financial Results for 1Q 2025
Summary of Financial Results for 1Q 2025 Fiscal 2025 Guidance 2/20
Slide 3: Summary of financial results for 1Q 2025
Summary of financial results for 1Q 2025 “New management priorities” Structural changes in global, by region, country, and market based on the impact of U.S. tariff Business No direct impact in 1Q financial performance “Reinforce business quality” environment For 2025 full year: Reflect mitiga
Slide 4: Areas in management priorities
Summary of Financial Results for 1Q 2025: Areas in management priorities 4/20
Slide 5: Europe | Summary of financial results for 1Q 2025
Europe | Summary of financial results for 1Q 2025 Europe Business 2025 1Q Increase in revenue and profit vs. prior year Focus on “quality” Continuing a thorough focus on premium and the restructuring & rebuilding (2nd stage) 2025 1Q from 2024 has started to contribute to profit Revenue 173.1B JPY
Slide 6: North America | Summary of financial results for 1Q 2025
North America | Summary of financial results for 1Q 2025 N. America business in total 2025 1Q Increase in profit vs. prior year 2025 1Q Increased in profit in the premium tire business: 102% of PY, AOP% +0.6% vs. PY Revenue 437.1 B JPY 98% of PY Secured a profit increase mainly from the commerci
Slide 7: Latin America | Summary of financial results for 1Q 2025
Latin America | Summary of financial results for 1Q 2025 Latin America business in total 2025 1Q Decrease in profit vs. prior year 2025 1Q Despite in the recovering phase in Argentina, 73.6 B JPY business deterioration in Brazil continues Revenue 91% of PY Reinforce the rebuilding of “Transform
Slide 8: Premium tire & solutions business in specialties
Premium tire & solutions business in specialties | Summary of financial results for 1Q 2025 2025 1Q Decrease in profit vs. prior year Specialties（OR/AC/AG/MC） - Significant decrease in profit and deficit in AG drag down Promote “growth with quality” by deepening the linkage with solutions mainly 156
Slide 9: 2025 The year of emergency and crisis management update
2025 “The year of emergency and crisis management” update 9/20
Slide 10: Our pathway from 2025 to a strong Bridgestone, True Next Stage in 2026
Our pathway from 2025 - the year of emergency and crisis management to A “strong Bridgestone,” Reinforcing Earning Power, The “True Next Stage” in 2026 2025: The year of Emergency and Crisis Management 2026: True next stage (the importance of this year for Bridgestone has been emphasized) Create goo
Slide 11: Defense: Business restructuring & rebuilding (2nd stage): Global overview
“Defense” Business restructuring & rebuilding (2nd stage) update : Global overview Global ”Tackle past negative legacies squarely without delay” “Need to be further strengthened at an even higher level in 2025” from “2024 plan” 1st Stage 2020-2021 21MBP ― Planned approx. 40% decrease from approx. 16
Slide 12: Offense: Premium focus & acceleration of global business cost reduction
“Offense” Premium tire business – Premium focus & acceleration of global business cost reduction activities update Strengthen approaches to premium vehicles, prestige OEMs and premium EVs based on value creation through “ultimate customization” enabled by ENLITEN technology (OEMs in Japan, Europe,
Slide 13: Summary of Financial Results for 1Q 2025: By business portfolio
Summary of Financial Results for 1Q 2025 : By business portfolio Premium tire business as core business: Secure the profit margin of approx. 13% under challenging business environment Premium tire business Core business Solutions business as growth business: Achieved significant increase in prof
Slide 14: Fiscal 2025 Guidance
Summary of Financial Results for 1Q 2025 Fiscal 2025 Guidance 14/20
Slide 15: Fiscal 2025 Guidance - U.S. tariff impacts and mitigation measures
Fiscal 2025 Guidance - U.S. tariff impacts and mitigation measures Fiscal 2025 Guidance No change from 505 B JPY of adjusted operating profit Reinforce shareholder returns: Dividend - Maintain MIN 230 JPY per share (forecast) +10% vs. prior year Reinforce capital policy: Continue – Acquisition &
Slide 16: Fiscal 2025 Guidance - U.S. tariff impacts and mitigation measures
Fiscal 2025 Guidance - U.S. tariff impacts and mitigation measures Counter The importance of 2025 - ”The year of Emergency and Crisis Management” has been emphasized –“Counter the U.S. tariff direct impact“ “Turn changes into opportunities“ – Accelerate reinforcement of business quality & “Grow with
Slide 17: Reinforcement of resilient foundation: local production for local sales
“Turn changes into opportunities“ – Reinforcement of resilient foundation: Promote local production for local sales structure & reinforce U.S. business While maintaining local production for local sales structure, reinforce resilient foundation: Leveraging the competencies as a global company, pur
Slide 18: Reinforce U.S. business / U.S. consumer business rebuilding: Multi-brand strategy
“Turn changes into opportunities” ― Reinforce U.S. business / U.S. consumer business rebuilding: “Multi-brand strategy” Turn market structural changes into opportunities No change in premium strategy Assuming an increase of maintenance demand and growth of Tier 2 & 4 zone, and continue reinforcing a
Slide 19: Toward a strong Bridgestone capable of adapting to change
“Turn changes into opportunities“ ー Toward a ”strong Bridgestone” capable of adapting to change - Build and execute strategies responding to changes in market structure by country & region BRIDGESTONE WEST N. America Toward “growth with quality” from 2025 2H – reinforce U.S. business as “Markets to
Slide 20: Toward true next stage: 27MBP and Growth with Quality
Toward “true next stage” 2030 Growth with Quality Long-term Strategic Aspiration “Growth with Quality” 27MBP Global Bridgestone Winning in a turbulent business situation Markets to grow as a “strong Bridgestone” Shift to “growth with quality" ”Strong business quality" 2026 “True next stage” Target t
Slide 21: Forward-looking statements disclaimer
Statements made in this presentation with respect to Bridgestone's current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Bridgestone. Forward-looking statements include, but are not limited t
Slide 22: Appendix
Appendix Appendix BRIDGESTONE
Slide 23: Global premium focus: Passenger car high rim diameter tires – Improve sales mix
Appendix <Offense> Expand Dan-Totsu product & enhance Dan-Totsu product power Global premium focus: Passenger car high rim diameter tires – Improve sales mix In the challenging business environment, based on Dan-Totsu product power, continue to maintain a thorough focus on the PS HRD tires where t
Slide 24: Global premium focus: Passenger car premium tires – Improve sales mix
Appendix <Offense> Expand Dan-Totsu product & enhance Dan-Totsu product power Global premium focus: Passenger car premium tires – Improve sales mix Ensure a thorough focus on premium tires linked with the expansion of ENLITEN, “new premium” on top of the growth in high rim diameter (HRD) tires Sal
Slide 25: Expansion of new premium ENLITEN for passenger car (original equipment)
Appendix <Offense> Expand Dan-Totsu product & enhance Dan-Totsu product power Expansion of “new premium” ENLITEN for passenger car (original equipment) *OE: Original equipment, REP: Replacement tires Expand OE fitment based on value creation through “ultimate customization” enabled by ENLITEN tech
Slide 26: Expansion of new premium ENLITEN for passenger car (replacement)
Appendix <Offense> Expand Dan-Totsu product & enhance Dan-Totsu product power Expansion of “new premium” ENLITEN for passenger car (replacement) ※PS: Passenger car tires, LT: Light truck & bus tires Strategic product planning for “new premium” ENLITEN Expansion plan for PS & LT* replacement tires •
Slide 27: Reinforce steady global business cost reduction – Bridgestone DNA
Appendix <Offense> Reinforce steady global business cost reduction – Bridgestone DNA While continuing challenging business performance, steady global initiatives at Genbutsu-Genba supported the Group’s performance Accelerate the benefit generation Progressing at a pace that will achieve the ta
Slide 28: Forward-looking statements disclaimer
Statements made in this presentation with respect to Bridgestone's current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Bridgestone. Forward-looking statements include, but are not limited t