Leifheit AG · XETR:LEI
Leifheit — Investor Presentation (April 2025)
49 slides from Leifheit's investor presentation, Apr 9, 2025
Slide 1: Investor Presentation FY 2024
Investor Presentation FY 2024 9 April 2025
Slide 2: Disclaimer
Disclaimer This presentation contains forward-looking statements which are based on the management’s current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit’s ability to control or estimate precisely, such as statements o
Slide 3: Executive Summary: Strong profitability increase in FY 2024
Executive Summary: Strong profitability increase in FY 2024 Holistic corporate strategy focusing on profitable growth and cost efficiency yields first results Group turnover up by 0.4% to 259.2 m€ Strong improvement in gross margin by 2.4 pp to 44.5% Group EBIT doubled from 6.0 m€ to 12.1 m€ Free ca
Slide 4: Consumer climate: domestic & EU recovery halted
Consumer climate: domestic & EU recovery halted Consumer confidence index (CCI) GfK consumer climate index December 2024, EU-27 February 2025, Germany Source: https://www.oecd.org/en/data/indicators/consumer-confidence-index-cci.html Source: GfK Konsumklima powered by NIM / co-funded by European Com
Slide 5: Group turnover in line with expectations
Group turnover in line with expectations – slight slowdown of growth in fourth quarter Group turnover by segment, region in m€ Group Household Wellbeing Private Label Turnover 259.2 213.5 14.7 31.0 • Q1 was negatively impacted in m€ by low discounter promotions Growth 0.4% 0.7% -10.0% 3.3% • Growth
Slide 6: Strong performance in E-Commerce and DIY channels
Strong performance in E-Commerce and DIY channels Distribution channels Turnover FY 2024 in % (previous year’s figures) Electro Discounter 3 (3) Others 7 (7) 8 (7) • E-Commerce grew by 4.3 % in FY 2024 Importers/Exporters - excluding mail order and teleshopping 7 (7) • D2C capabilities improved with
Slide 7: Strong focus on Innovation to drive growth and profitability
Strong focus on Innovation to drive growth and profitability Ironing Boards and Tower Dryers on top sales volumes in % mov. per 03 / 2024 mov. per 03 / 2025 Successful Black Line Investor Presentation April 2025 7
Slide 8: E-Commerce to drive growth and profitability: Pilot France D2C
E-Commerce to drive growth and profitability: Pilot France D2C • Efficient logistic from new D2C logistic hub • New distribution via additional marketplaces 09 / 2024 – 03 / 2025 • Strong investment into Performance Marketing D2C Ecommerce in France increased by 210% vs. previous year period Investo
Slide 9: Efficient organization: lean and efficient organizational structures
Efficient organization: Significant success in creation of lean and efficient organizational structures New sales and New central European marketing organization logistics hub • Follows the strategy with a view to the focus • Stronger focus on the D2C business and markets and e-commerce growth drive
Slide 10: FY 2024 Financials
FY 2024 Financials
Slide 11: Group turnover FY 2024 within guidance
Financials FY 2024 Group turnover FY 2024 within guidance • Slow start due to discount base effect in Q1 Group turnover development by quarters • Growth in FY 24 impacted by in m€ economic environment, weak consumption and insolvencies in retail 300 +6.2% +0.4% • D2C business and digital channels +1
Slide 12: Strong EBIT increase due to improved gross margin
Financials FY 2024 Strong EBIT increase due to improved gross margin, more than compensating one-off effects from organizational changes Group earnings development FY 2020 – FY 2024 in m€ 22,0 20.1 20,0 18.8 FY 2023 FY 2024 ∆ 18,0 Group turnover m€ 258.3 259.2 0.4% 16,0 14.2 Gross margin % 42.1 44.5
Slide 13: Steadily increasing gross margins
Financials FY 2024 Steadily increasing gross margins FY +2.4 pps Q4 2023 FY 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 FY 2024 Gross Margin % 44.3 42.1 44.7 44.5 44.1 45.3 44.5 • Improvement in gross margin to 44.5% in FY 2024 (FY 2023: 42.1%) because of - productivity and efficiency increase in productio
Slide 14: Raw Material price development
Financials FY 2024 Raw Material price development • Average price increase of main raw materials appr. +34% vs. 2020 (-2% vs. previous quarter) • Aluminum with continued upward trend. Steel and PP balanced. Price level of 2019/20 will be not reached in the short term • Sea Freight Rates: Stabilizati
Slide 15: Free cash flow increased by 2.1 m€
Financials FY 2024 Free cash flow increased by 2.1 m€ from 12.1 m€ in FY 2023 to 14.2 m€ in FY 2024 in m€ FY 2023 FY 2024 ∆ Cash flow from operating activities 20.8 28.5 7.7 Cash flow from investment activities -8.7 -14.3 -5.6 Cash flow from financing activities -7.1 -14.1 -5.1 Free cash flow1 12.1
Slide 16: Leifheit has robust liquidity to implement the new corporate strategy
Financials FY 2024 Leifheit has robust liquidity to implement the new corporate strategy Group liquidity 31/12/2023 vs. 31/12/2024 in m€ 8.6 • Free cash flow increased 1.6 0.1 in FY 2024 to 14.2 m€ 7.7 (FY 2023: 12.1 m€) 8,0 2.7 41.3 14.5 0.7 • Positive effects from the 41.4 10.0 increase in net res
Slide 17: Strategy Update
Strategy Update
Slide 18: Strong Vision: Leading with focus – creating sustainable value
Strong Vision: LEADING WITH FOCUS – CREATING SUSTAINABLE VALUE Investor Presentation April 2025 19
Slide 19: Reliable, successful core business: Mechanical cleaning & drying
Reliable, successful core business: Mechanical cleaning & drying Turnover growth core business in m€ CAGR 2015-2024 4.1% 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2027 Investor Presentation April 2025 20
Slide 20: Further big potential in Core Business
Further big potential in Core Business: Mechanical cleaning & drying Market shares mechanical cleaning & drying No.1 22.2% Big potential to increase market share in Core categories Total market € 2.4 billion* 9.6% Leifheit 59.2% Accelerate of Core business in 9.0% 2025-2027 No.3 Rest Investor Presen
Slide 21: Leifheit has the potential to expand
Leifheit has the potential to expand ▪ Strong brand ▪ Growth outside Germany ▪ Growth from new Innovation Strategy ▪ Growth from new e-com/digital Model Investor Presentation April 2025 22
Slide 22: Strong Base with brand Leifheit
Strong Base with brand Leifheit High Brand awareness in core markets Highest quality and consumer satisfaction In 2025: • New modernized brand positioning • Brand transformation to digital first Investor Presentation *Source: Leifheit market research studies; brand awareness > 40% D, NL, B, A, CZ, C
Slide 23: Potential in Europe outside Germany
Potential in Europe outside Germany Leifheit Group Market for mechanical turnover 2023 cleaning & drying Defined country clusters with Rest of world 2% Germany specific growth and profit targets 23% Expand successful model in core Germany 40% markets Europe E-commerce as an entry model excl. Germany
Slide 24: Strong focus on Innovation to drive growth and profitability
Strong focus on Innovation to drive growth and profitability Power Clean July 2024 New Leifheit Innovation Strategy will fuel the pipeline: Window • consumer focused Cleaning • defined Innovation fields Feb 2025 • Launch / Relaunch cycle • sustainability targets Next Innovation July 2025 Investor Pr
Slide 25: New E-commerce & digital model as growth accelerator
New E-commerce & digital model as growth accelerator and success model Strategic goal: 30% E-commerce share of Group turnover in 2027-2030 Expand Efficient logistic distribution & network & D2C product capabilities Share of E-commerce in Group turnover availability in % 30 25 Shift 20 30 investments
Slide 26: Value optimization: efficiency gains in production and logistics
Value optimization: Significant efficiency gains in production and logistics Actions: • Implementation of synchronic production cells and production lines • Introduction of D2C dedicated assortment Productivity production site* Productivity Logistics D2C** 2022 – 2024 in % 2018 – 2024 150 2,0 140 1,
Slide 27: Attractive capital allocation
Attractive capital allocation
Slide 28: Focus on shareholder value
Strong financial base to provide attractive Shareholder returns Attractive • Solid liquidity position of dividend Promoting policy: innovation 41 m€ without any Share + preserve liabilities to banks buybacks ~75% investment • Strong equity ratio of of free cashflow capability or net result for ~48%
Slide 29: Committed to shareholder returns
Committed to shareholder returns Long-term dividend development Dividend yield1 Dividend per share / in € 2024: 7.6% 2020: 2.4% 2023: 6.5% 2019: 2.3% 2022: 5.2% 2018: 5.9% 2021: 2.9% 2017: 3.8% Proposal to 1,50 AGM: Dividend of 1.15 € 1,00 + special Dividend 0.05 € 0,50 0,00 1985 1986 1987 1988 1989
Slide 30: Outlook 2025
Outlook 2025
Slide 31: Leifheit has a great potential to expand
Leifheit has a great potential to expand Vision 2030+ Mid-term potential: European Sales growth: ~3-6% CAGR branded leader in EBIT margin: ~7-10% mechanical cleaning and Forecast 2025: drying Sales growth: +2-4% Sales: >300 m€ EBIT: 15-17 m€ EBIT: >10% FCF: upper single-digit m€ Actual 2024: Sales:
Slide 32: 2025 forecast
2025 forecast – successful strategy implementation empowers confident goals Forecast 2025 Group turnover 2 % to 4 % above previous year Turnover Household solid growth Turnover Wellbeing on par with previous year Turnover Private Label on par with previous year Group EBIT in a corridor of 15 m€ to 1
Slide 33: Investment Highlights
Investment Highlights: Leifheit stands for sustainable, profitable growth and shareholder value Strong vision & focus strategy: Potential to expand: become European branded leader strong brand, growth potential in and specialist in strong core Europe, growth from Innovation and business new e-com |
Slide 34: Your questions, please.
LEADING WITH FOCUS. CREATING SUSTAINABLE VALUE. Your questions, please.
Slide 35: Annex
LEADING WITH FOCUS. CREATING SUSTAINABLE VALUE. Annex
Slide 36: Experienced Management Board
Annex Experienced Management Board Alexander Igor Iraeta Marco Reindler Munduate Keul CEO COO CFO Previous experience Previous experience Previous experience • Brings more than 25 years of • Many years of experience as CTO at • Responsible for Controlling, international experience in leading Igus Gm
Slide 37: Leifheit Group structure
Annex Leifheit Group structure Household Wellbeing Private Label Kitchen Standing Laundry Care Cleaning Kitchen Goods Kitchen + Personal Scales Goods Dryers Wellbeing 6% Rest of World Kitchen Goods 3% Germany 13% Laundry Care 38% Eastern 47% Turnover by Europe Turnover product 15% by region category
Slide 38: Increased efficiency and productivity led to reduction in employees
Annex Increased efficiency and productivity led to reduction in number of employees Employee development* Employees by region* 31 Dec. 31 Dec. Private Label 1.200 Wellbeing 7.0% 1.020 Germany 993 38.0% Household 15.0% Czech Republic 1.000 124 France 134 28 27 Other countries 800 600 40.0% 868 832 40
Slide 39: Household and Private Label segments above previous year's level
Annex Household and Private Label segments above previous year’s level Group turnover by segment Group turnover by segment in m€ FY 2024 11.9% 300 Household 258 259 5.7% Wellbeing 250 30 31 Private Label 16 15 200 82.4% 150 • Household segment up by +0.7% 100 212 213 driven by slight growth in core
Slide 40: New strategy leads to growth in important European core markets
Annex New strategy leads to growth in important European core markets Group turnover by region Group turnover by region 2023 – 2024 in m€ FY 2024 300 2.6% 258 259 14.5% 37.7% Germany 250 5 7 35 Central Europe 38 200 Eastern Europe 45.2% Rest of world 114 117 150 • Germany -5.6% 100 Impacted by base
Slide 41: Solid performance in all relevant distribution channels
Annex Solid performance in all relevant distribution channels Blue Chip client base Distribution channels Turnover FY 2024 in % (previous year’s figures) Electro 3 (3) Discounter 7 (7) Others 8 (7) Importers/Exporters Top 10 Customers 7 (7) account for 50% of Leifheit’s Retail-/Whole sale, Hypermark
Slide 42: Long-term financial overview
Annex Long-term financial overview 2020 2021 2022 2023 2024 Group turnover m€ 271.6 288.3 251.5 258.3 259.2 Profitability ▪ Gross margin % 45.0 42.3 38.7 42.1 44.5 ▪ Cash flow from operating activities m€ 4.0 16.4 14.0 20.8 28.5 ▪ Free cash flow m€ -5.5 9.6 8.8 12.1 14.2 ▪ EBIT m€ 18.8 20.1 2.8 6.0
Slide 43: Long-term financial overview
Annex Long-term financial overview 2020 2021 2022 2023 2024 Per share Net result for the period, EPS1 € 1.32 1.49 0.13 0.34 0.85 Free cash flow € -0.57 1.00 0.92 1.27 1.51 Dividend € 1.05 1.05 0.70 0.95 1.152 Special dividend € -- -- -- 0.10 0.052 Investments m€ 9.6 7.3 5.4 8.9 14.5 Depreciation m€
Slide 44: Our European production and logistic footprint
Annex Our European production and logistic footprint ensures efficient and reliable supply to customers Paris/F (Leifheit/Birambeau) Nassau/D (Leifheit/Soehnle) • About 20 employees • About 270 employees • Marketing, sales • Marketing, sales, development, quality and administration assurance, centra
Slide 45: Leifheit – 65 years of passion for housework
Annex Leifheit – 65 years of passion for housework 2010 1984 • Sale of the business unit • IPO of Leifheit AG ‘bathroom’ including the brands Spirella, Kleine Wolke and Meusch 1988 2008 • License agreement for 2024 • Takeover of Dr Oetker Bakeware • New corporate 60% of Herby/F • Acquisition of Spir
Slide 46: European competitors by category
Annex European competitors by category Cleaning Laundry care Spontex Brabantia Vileda Artweger Rival Tonkita Swiffer Juwel Wenko Gimi Stewi Vileda Metaltex Rörets Kärcher Blome Kitchen goods Wellbeing Tescoma WMF Gefu Bosch Laica Tanita Zyliss Rösle Oxo Lurch ADE Homedics Fackelmann Sanitas Beurer B
Slide 47: Significant free float and international investors
Annex Significant free float and international investors Shareholder structure April 2025 MKV Verwaltungs GmbH, Grünwald (GER) 10.03% 10,03% Ruthild Loh, Haiger (GER) 8.26% 8,26% Leifheit AG Nassau (GER), treasury shares 8.01% 8,01% Employee shares subject to a lock-up period 0.05% 0,05% Alantra EQM
Slide 48: Financial calendar and contact
Annex Financial calendar and contact Financial calendar 2025 Contact 7 May 2025 Corporate Communications / Investor Relations Quarterly statement for the period ending 31 March 2025 Phone: +49 2604 977-218 28 May 2025 E-Mail: [email protected] Annual General Meeting 7 August 2025 www.leifheit-group.co
Slide 49: Aktiengesellschaft Postfach 11 65 D-56377 Nassau
Aktiengesellschaft Postfach 11 65 D-56377 Nassau