Danske Bank A/S · OMXCOP:DANSKE

Danske Bank A/S — Investor Presentation (October 2005)

24 slides from Danske Bank A/S's investor presentation, Oct 6, 2005

  1. Slide 1: Strategy 2010: A model for the future

    Strategy 2010 “A model for the future” Peter Straarup CEO & Chairman of the Executive Board October 6, 2005

  2. Slide 2: Strategy and focus

    Strategy and focus A transition towards a international retail bank Mergers/acquisitions 2005 2004 2003 2002 2001 2000 1999 1998 1997 Divestures/closures 1996 Banking activities UK 1995 Banking activities US 1994 Danske Securities 1993 Banking activities Asia 1992 BG Garanti & BG Factoring 1991 1990

  3. Slide 3: Danske Bank share price

    Danske Bank share price 200 Danske Bank 180 160 140 120 100 80 MSCI Europe 60 (Banks) 40 20 0 2000 2001 2002 2003 2004 2005 3

  4. Slide 4: The growth picture is very differentiated

    The growth picture is very differentiated 7 GDP Growth 2005E 6 5 4 3 2 Euroland average 1 0 Balt IRL N E DK S UK F Fin EURO D CH NL I 4 Source: Danske Bank

  5. Slide 5: Returns reflect the economic environment

    Returns reflect the economic environment GDP Growth (Average 2002 – 2004) 3% UK Spain Sweden 2% France 1% Denmark Italy Germany ROE (Average 2002 – 2004) 0% 0% 5% 10% 15% 20% Source: Goldman Sachs and Danske Bank 5

  6. Slide 6: Danske Banks retail presence

    Danske Bank’s retail presence 7 GDP Growth 2005E 6 5 Danske Bank Retail Banking presence 4 3 2 Euroland average 1 0 Balt IRL N E DK S UK F Fin EURO D CH NL I 6 Source: Danske Bank

  7. Slide 7: Danske Bank market position

    Danske Bank market position - Market leader in Denmark - Expanding in N, S, UK & IRL Bank - Market leader Mortgage - Market leader • Market share app. 30% • Market share app. 30% Domestic • >10% loan growth • FlexLån® • Product innovation • Interest only loans • Increased market shares • FlexGaranti

  8. Slide 8: Creating the competitive edge

    Creating the competitive edge • Line of business • Branding • Single platform • Market position 8

  9. Slide 9: Vision

    Vision Tailored brands, a single platform - best local financial partner 9

  10. Slide 10: One Group One System

    One Group – One System A Strategy of doing things the same way everywhere Brand Channel Branches Asset Product ATMs Bonds & Management Equities Core Credit Currency Approvals FOREX Payments Customer Interests Cards Accounts Organization Fees Customer output Risk Treasury Mortgage Dataware Accounting

  11. Slide 11: Leveraging the single product platform

    Leveraging the single product platform (NKr m) Fokus Boligkreditt Sep 2004 – Aug 2005 3.500 3.000 DKr bn 2.500 40 Open Plan 2.000 Q2 2003 – Q2 2005 1.500 1.000 32 500 - 24 Sep Nov Jan Mar May Jul 16 8 (SKr m) DuoFlex 0 3.000 May 2004 – Jul 2005 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2.500 2003 2004 2005 2.000 1

  12. Slide 12: Value chain

    Value chain Cross border standards / local standards Trade finance Card issuing Security trading Credits and loans Pension products Standardised Customer pakages cross borders Marketing Local standards Product development Accounting IT Asset/liability management 12

  13. Slide 13: Branding - One size doesn't fit all

    Branding - One size dosn’t fit all ? 13

  14. Slide 14: Multiple brands

    | Danske Multiple brands Northern Ostg6taEnskilda National fee) Bank — DERE Pension | fanmark | Danske » BF-larer-3) FOndforsakring . BG Danica _ BG! Firstnordic Wielnet-lantes) Leasing Danske |efini< Neteeiiel Finans | Danske |DWEIaeies) en del av Danske Bank

  15. Slide 15: The Branding Molecule

    The Branding Molecule A 360° view Investor Relations Marketing Target groups/ Shareholders Segments PR Vision Mission Distribution Corp. Governance Products Identity General & Customers Sales and Competitors public Values advisory services Quality & Price Homepage Targets Strategy Central Marketing

  16. Slide 16: Supermarket

    Supermarket Guide: Tools ”Design a marketing activity” News & Case Editorials studies 16

  17. Slide 17: Products

    Products Banking: Open plan and customer packages DKr bn 40 Open Plan Q2 2003 – Q2 2005 Mortgage Finance: 32 FlexGaranti®, interest only loans & floaters 24 16 8 0 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 17

  18. Slide 18: Open architecture

    Open architecture Danske Prioritet Branches BG Bolig Plus Real estate DuoFlex agencies FlexLån® Merchant Danica Link (DK) Bank Danica Link (S) e-Banking Danica Link (N) Danske Invest Etc. Danske Forsikring 18

  19. Slide 19: Human Resources

    Human Resources Business units Execute HR and assure - committed employees - a high level of competencies - a high level of performance through HR tools HR Development HR Services Owns the HR strategy Delivers efficient, - responsibility for concepts, follow-up and support flawless administration 19

  20. Slide 20: Employee and private customers

    Employee and private customers - Rising satisfaction Index Customers Index Employees 79 90 78 85 77 76 80 75 75 74 73 70 72 65 71 70 60 Satisfaction Loyalty Satisfaction & Loyalty 2004 Motivation 2003 20

  21. Slide 21: Financial Management

    Financial Management • Simplification • Focus on actual performance • Reduced number of measurements • Overview • Action oriented • Lean 21

  22. Slide 22: Delivering relevant information

    Delivering relevant information Senior Management Brand Management Regional Management Branch Management Reporting platform 22

  23. Slide 23: Trends in business areas

    Trends in business areas - Improvements in all areas Profit before tax Breakdown of change in pre-tax profit DKr m Index % of total 9,000 DKr m H1 2004 H1 2005 05/04 2005 Banking Activities 3,227 4,613 143 55 - Danske Bank 1,488 2,346 158 28 - BG Bank 718 907 126 11 - Norway 143 262 183 3 - Sweden 3

  24. Slide 24: Danske Bank in Europe

    Danske Bank in Europe – focused on retail banking expansion Fokus Bank bought in 1999 Helsinki Branch estab . in 1997 Oslo Branch estab . in 1997 Northern Bank Stockholm Branch estab . in 1995 bought in 2004 National Irish Bank Östgöta Enskilda bought in 2004 Danske Bank bought in 1997 estab. in 187

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