Imperial Brands PLC · LSE:IMB
Imperial Brands — Imperial Tobacco Group — Deutsche Bank Global Consumer Conference 2012
27 slides from Imperial Brands's conference presentation, Jun 19, 2012
Slide 1: Deutsche Bank Global Consumer Conference 2012
Deutsche Bank Global Consumer Conference 2012 Imperial Tobacco Group PLC Paris, 19 June 2012 1
Slide 2: Disclaimer
Disclaimer Certain statements in this presentation constitute forward-looking statements. Any statement in this presentation that is not a statement of historical fact including, without limitation, those regarding the Company’s future expectations, operations, financial performance, financial condi
Slide 3: Driving Sustainable Sales Growth
Driving Sustainable Sales Growth more consumers, more occasions Roberto Funari Group Marketing Director 3
Slide 4: Our Strategy
Our Strategy Delivering Sustainable Shareholder Returns Cost Sales Cost Cash Cash Optimisation Optimisation Growth Utilisation Utilisation Our Key Assets Market Market Total Total Brand Brand People People Footprint Footprint Tobacco Tobacco Equity Equity Sales Growth Drivers Portfolio Portfolio Cus
Slide 5: Total Tobacco Brands Video
Total Tobacco Brands Video 5
Slide 6: HY12 Sales Growth Momentum
HY12 Sales Growth Momentum strong Q2 performance +8% -1% -1% -7% Volumes Tobacco net revenue Volumes Tobacco net revenue 1Q12 vs 1Q11 2Q12 vs 2Q11 6
Slide 7: HY12 Sales Growth Momentum
HY12 Sales Growth Momentum key strategic brands leading growth +15% +10% +6% +3% Volumes Tobacco net revenue Volumes Tobacco net revenue Key strategic brands 1Q12 vs 1Q11 Key strategic brands 2Q12 vs 2Q11 Key strategic brands: Davidoff, Gauloises Blondes, West, JPS 7
Slide 8: Consumers Ahead of Industry
Consumers Ahead of Industry 8
Slide 9: Translate The Consumer Voice
Translate The Consumer Voice Enhancing Rituals New Choices (Untranslated) Needs Coping Rituals 9
Slide 10: Consumer Needs Video
Consumer Needs Video 10
Slide 11: Consumer Needs Framework
Consumer Needs Framework Dimension Social Dimension Personal 11
Slide 12: Sales Growth Drivers
Sales Growth Drivers pee bacco 12
Slide 13: More Consumers, More Occasions
More Consumers, More Occasions Dimension Social Dimension Personal 13
Slide 14: Innovation Pipeline
Innovation Pipeline build and deliver scalable initiatives SE Needs and Rituals based Concept Feasibility 100+ innovation ideas Development in concept / feasibility stages . Total Tobacco profile April 2011 March 2012 Target 2014 SE is stick equivalent volume 14
Slide 15: High Growth Segments Innovation
High Growth Segments Innovation Dimension This space appears blank because we have removed the images that appear in the presentation. Social Dimension This is because we currently Personal do not feature tobacco product brand imagery on our website. 15
Slide 16: Breakthrough Innovation
Breakthrough Innovation GlideTec success supporting UK share L&B monthly market share (%) L&B monthly share YoY (%) This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 1
Slide 17: GlideTec: A Scalable Initiative
GlideTec: A Scalable Initiative Number of skus Number of markets 17
Slide 18: More Consumers, More Occasions
More Consumers, More Occasions Dimension Social Dimension Personal 18
Slide 19: Growing Davidoff
Growing Davidoff excellent emerging market performance 126 124 cigarette volumes (indexed) 114 109 This space appears blank because we have removed the images that appear in the presentation. 100 This is because we currently do not feature tobacco product brand imagery on our website. HY08 HY09 HY10
Slide 20: Davidoff: more premium consumers, more occasions
Davidoff more premium consumers, more occasions Premium world tomorrow Dimension Social Dimension Personal today 20
Slide 21: Decode Rituals, Understand Needs
Decode Rituals, Understand Needs This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 21
Slide 22: Welcome To iDeas
Welcome To iDeas This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 22
Slide 23: Introducing New Davidoff iD
Introducing New Davidoff iD This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 23
Slide 24: Discover iDeas Everyday
Discover iDeas Everyday This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 24 ART, DISCOVERY, CHANGING
Slide 25: Creating New Rituals
Creating New Rituals engage more with consumers This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand VIEWimagery on our website. CRITIQUE CREATE 25
Slide 26: Total Tobacco Portfolio
Total Tobacco Portfolio driving sustainable sales growth This space appears blank This space appears blank because we have removed the because we have removed the images that appear images that appear in the presentation. in the presentation. This is because we currently This is because we currently
Slide 27: Maximising Shareholder Returns
Maximising Shareholder Returns High Margin Profits Sales Strong Cash Flow Reinvest Maximising Dimension Social Dimension Shareholder Personal Returns 27
Imperial Tobacco Group — Deutsche Bank Global Consumer Conference 2012 on 6ix