Leifheit Ag · XETR:LEI
Leifheit — 9M 2025 Earnings Presentation
42 slides from Leifheit's earnings presentation, Nov 6, 2025
Slide 1: Investor Presentation 9M 2025
Investor Presentation 9M 2025 6 November 2025
Slide 2: Disclaimer
Disclaimer This presentation contains forward-looking statements which are based on the management’s current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit’s ability to control or estimate precisely, such as statements o
Slide 3: Executive Summary: Solid progress in strategic transformation
Executive Summary: Solid progress in strategic transformation, but persistent macroeconomic headwinds impact turnover Strategic optimisation project proceeding as planned: consolidation of entire injection molding operations at high-productivity Blatná/CZ site Group EBIT before special items at 6.9
Slide 4: Consumer climate: Uncertainty about economic prospects
Consumer climate: Uncertainty about economic prospects with varying negative impact across the EU Consumer confidence index (CCI) GfK consumer climate index September 2025, EU-27 October 2025, Germany Source: https://www.oecd.org/en/data/indicators/consumer-confidence-index-cci.html Source: GfK Kons
Slide 5: Market headwinds with stronger impact on turnover in third quarter
Market headwinds with stronger impact on turnover development in third quarter Group turnover by segment, region in m€ Group Household Wellbeing Private Label Turnover 179.0 150.1 8.8 20.1 • Q3 affected by continuously low in m€ consumer sentiment in non-food segments and resulting lower traffic Gro
Slide 6: E-commerce with great potential, traditional non-food channels under pressure
E-commerce with great potential, traditional non-food sales channels still under pressure Distribution channels Turnover 9M 2025 in % (previous year’s figures) Electro Cash & Carry 3 (3) 2 (2) Others 4 (5) • E-commerce and DIY channels show resilience Discounter • Overall, traditional distribution c
Slide 7: Group turnover impacted by spending restraint and low retail frequencies
9M 2025 Financials Group turnover impacted by spending restraint and low retail frequencies • Ongoing strict cost and Group turnover development by quarters spending discipline in m€ continues to weigh on topline development • Growth initiatives gaining 300 +6.2% traction, but impact delayed +16.0%
Slide 8: Strong long-term potential in core business
Strong long-term potential in core business, temporarily impacted by lower consumer demand Turnover growth core business in m€ CAGR 2015- 2024 4.1% Turnover 9M 2025 yoy: core: -6% non-core: -19% 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 9M24 9M25 2027 • Core business development in line with
Slide 9: 9M 2025 Financials
9M 2025 Financials
Slide 10: Decline in turnover and special items weigh on EBIT
Financials 9M 2025 Decline in turnover and special items weight on EBIT while gross margin1 improves due to efficiency measures Group earnings development 9M 2021 – 9M 2025 in m€ 16.6 9M 2024 9M 2025 ∆ Group turnover m€ 200.8 179.0 -10.8% 11.5 Gross margin % 44.3 43.7 -0.6 pps 10.3 Gross margin befo
Slide 11: Further efficiency improvements
Financials 9M 2025 Further efficiency improvements YOY +0.2 pps 9M 2022 9M 2023 9M 2024 9M 2025 Gross Margin % 44.5 before special items 38.4 41.4 44.3 Gross Margin % 43.7 • Improvement in gross margin before special items to 44.5% in 9M 2025 (9M 2024: 44.3%) because of - productivity and efficiency
Slide 12: Liquidity position remains solid with headroom for strategic initiatives
Financials 9M 2025 Liquidity position remains solid with headroom for strategic initiatives in m€ 9M 2024 9M 2025 ∆ Cash flow from operating activities 18.9 8.3 -10.6 Cash flow from investment activities -4.6 -4.9 -0.3 Cash flow from financing activities -12.8 -15.0 -2.2 Free cash flow1 14.3 3.3 -11
Slide 13: Solid liquidity to drive strategy implementation
9M 2025 Financials Leifheit has solid liquidity to drive strategy implementation and adjust to persistent market headwinds Group liquidity 31/12/2024 vs. 30/09/2025 in m€ • Free cash flow significantly improved in Q3 2025, but in 9M 8.3 2025, affected by lower 6.0 operating income and increase 41.4
Slide 14: Focus on shareholder value
Unchanged commitment to shareholder value and capacity for dividend payment • Solid liquidity position without Attractive any liabilities to banks dividend Promoting • Strong equity ratio policy: innovation Share • Capital reduction through + preserve redemption of treasury shares ~75% buybacks inve
Slide 15: Strategy Update
Strategy Update
Slide 16: Strong Vision: Leading with focus – creating sustainable value
Strong Vision: Leading with focus – creating sustainable value Investor Presentation November 2025 16
Slide 17: Growth drivers of the Leifheit Group
Growth drivers of the Leifheit Group Stronger European focus Consumer driven Scalable brand markets outside innovation e-commerce/ positioning Germany strategy digital model Investor Presentation November 2025 17
Slide 18: Market for dust cleaning with promising growth potential
Market for dust cleaning with promising growth potential Significant category: Market for hand dusters: 70% dust surfaces Core Europe2 at least once a week1 220 m€ 1 Monheimer Institut 2018-2021 (Dusting Frequency (surface) in Europe, incl. RO, PL, NL, AT, F, CZ, B, CH, DE, DK) | 2 retail panels Cir
Slide 19: Promising entry of SUPERDUSTER in dusting segment
Promising entry of major product innovation SUPERDUSTER in dusting segment Strong growth in dusting segment Addressing growing market sentiment: 96 % recycled- plastic and reusable, machine-washable dust cover Strong branding across touchpoints Over 9,000 shopper-centered, eye- catching displays for
Slide 20: BLACK LINE dryers and ironing boards
Strong focus on innovation: BLACK LINE dryers and ironing boards with increasing turnover share in their product groups +18% 9M 2024 9M 2025 BLACK LINE Investor Presentation November 2025 20
Slide 21: D2C E-commerce business in France: Significant growth rates
D2C E-commerce business in France: Significant growth rates • Efficient logistic from new D2C logistic hub • New distribution via additional marketplaces 09 / 2024 – 09 / 2025 • Intensification of our marketing activities D2C E-Commerce in • Expansion of our D2C range France increased by +91% vs. pr
Slide 22: Far-reaching measures introduced to increase efficiency
Far-reaching measures introduced to increase efficiency Consolidation of injection molding at ERP update implementation Blatná/CZ site • Consolidation successful – on track and • Switch to SAP S/4HANA in Q4 2025 to under budget enable standardized, leaner processes and improved operational efficienc
Slide 23: Strategic milestones in the first half of 2026
Strategic milestones in the first half of 2026 Comprehensive Leifheit Brand Relaunch Sharper brand positioning Continued launch of product Targeted campaigns with clear POD and consumer innovations in key European markets for focus, both online and offline in the core segments of cleaning Leifheit b
Slide 24: Outlook 2025
Outlook 2025
Slide 25: 2025 turnover forecast slightly adjusted
Outlook 2025 2025 turnover forecast slightly adjusted EBIT and Free Cashflow forecast confirmed Forecast 2025 Group turnover decline of around 10% to 12% (prev. 5 % to 8 % below PY) decline of around 10% to 12% Turnover Household (prev. decline in the mid-single-digit percentage range) Turnover Well
Slide 26: Leveraging our strengths to realize mid-term potential and long-term vision
Leveraging our strengths to realize mid-term potential and long-term vision Vision 2030+ Mid-term potential: European Sales growth: ~3-6% CAGR branded leader in EBIT margin: ~7-10% mechanical cleaning and Adj. Forecast 2025: drying Sales decline: 10-12% EBIT: 9-11 m€ Sales: >300 m€ FCF: mid single-d
Slide 27: Investment Highlights
Investment Highlights: Leifheit stands for sustainable, profitable growth and shareholder value Strong vision & focus strategy: Potential to expand: become European branded leader strong brand, growth potential in and specialist in strong core Europe, growth from Innovation and business new e-com |
Slide 28: Your questions, please.
LEADING WITH FOCUS. CREATING SUSTAINABLE VALUE. Your questions, please.
Slide 29: Annex
LEADING WITH FOCUS. CREATING SUSTAINABLE VALUE. Annex
Slide 30: Experienced Management Board
Annex Experienced Management Board Alexander Igor Iraeta Marco Reindler Munduate Keul CEO COO CFO Previous experience Previous experience Previous experience • Brings more than 25 years of • Many years of experience as CTO at • Responsible for Controlling, international experience in leading Igus Gm
Slide 31: Leifheit Group structure
Annex Leifheit Group structure Household Wellbeing Private Label Kitchen Standing Laundry Care Cleaning Kitchen Goods Kitchen + Personal Scales Goods Dryers Wellbeing 5% Rest of Kitchen Goods World 12% 1% Germany Eastern 39% Laundry Care 49% Europe Turnover by 14% Turnover product by region category
Slide 32: Sales decreases across all segments
Annex Spending restraint and low consumer sentiment contributed to sales decreases across all segments Group turnover by segment Group turnover by segment in m€ 9M 2025 in % 11.3% 250 Household 201 4.9% Wellbeing 179 200 Private Label 24 11 20 150 9 83.8% • Household segment -9.7%, 100 166 due to pr
Slide 33: Macroeconomic headwinds weigh on core European markets
Annex Macroeconomic headwinds and consumer restraint in non-food segments weigh on core European markets Group turnover by region Group turnover by region in m€ 9M 2025 in % 250 1.5% 201 13.9% 38.9% Germany 179 200 5 Central Europe 28 3 Eastern Europe 25 150 45.7% Rest of world 86 82 • Germany -9.8%
Slide 34: Successful distribution expansion drives growth in DIY and Discounter channels
Annex Successful distribution expansion drives growth in DIY and Discounter channels Blue Chip client base Distribution channels Turnover 9M 2025 in % (previous year’s figures) Electro Cash & Carry 3 (3) 2 (2) Others 4 (5) Top 10 Discounter Customers Hypermarkets 7 (7) account for 50% 25 (26) of Lei
Slide 35: Reduction in number of employees
Annex Reduction in number of employees Employee development* Employees by region* Average 6M 2025 Average 6M 2025 Private Label 1.200 Wellbeing 7.4% 1.030 Germany 1.014 37.6% Household 15.1% Czech Republic 1.000 138 132 France 25 24 Other countries 800 600 39.9% 867 858 400 200 0 6M 2024 6M 2025 * O
Slide 36: Long-term financial overview
Annex Long-term financial overview 2020 2021 2022 2023 2024 Group turnover m€ 271.6 288.3 251.5 258.3 259.2 Profitability ▪ Gross margin % 45.0 42.3 38.7 42.1 44.5 ▪ Cash flow from operating activities m€ 4.0 16.4 14.0 20.8 28.5 ▪ Free cash flow m€ -5.5 9.6 8.8 12.1 14.2 ▪ EBIT m€ 18.8 20.1 2.8 6.0
Slide 37: Long-term financial overview
Annex Long-term financial overview 2020 2021 2022 2023 2024 Per share Net result for the period, EPS1 € 1.32 1.49 0.13 0.34 0.85 Free cash flow € -0.57 1.00 0.92 1.27 1.51 Dividend € 1.05 1.05 0.70 0.95 1.152 Special dividend € -- -- -- 0.10 0.052 Investments m€ 9.6 7.3 5.4 8.9 14.5 Depreciation m€
Slide 38: European production and logistic footprint
Annex Our European production and logistic footprint ensures efficient and reliable supply to customers Paris/F (Leifheit/Birambeau) Nassau/D (Leifheit/Soehnle) • About 20 employees • About 270 employees • Marketing, sales • Marketing, sales, development, quality and administration assurance, centra
Slide 39: Leifheit – 65 years of passion for housework
Annex Leifheit – 65 years of passion for housework 2010 1984 • Sale of the business unit • IPO of Leifheit AG ‘bathroom’ including the brands Spirella, Kleine Wolke and Meusch 1988 2008 • License agreement for 2024 Dr Oetker Bakeware • Takeover of • New corporate 60% of Herby/F • Acquisition of Spir
Slide 40: European competitors by category
Annex European competitors by category Cleaning Laundry care Spontex Brabantia Vileda Artweger Rival Tonkita Swiffer Juwel Wenko Gimi Stewi Vileda Metaltex Rörets Kärcher Blome Kitchen goods Wellbeing Tescoma WMF Gefu Bosch Laica Tanita Zyliss Rösle Oxo Lurch ADE Homedics Fackelmann Sanitas Beurer B
Slide 41: Financial calendar and contact
Annex Financial calendar and contact Financial calendar Contact 25-26 November 2025 Corporate Communications / Investor Relations German Equity Forum, Frankfurt/Main Phone: +49 2604 977-218 31 March 2026 Annual Report 2025 & Analyst Conference E-Mail: [email protected] 7 May 2026 Quarterly statement f
Slide 42: Aktiengesellschaft Postfach 11 65 D-56377 Nassau
Aktiengesellschaft Postfach 11 65 D-56377 Nassau