China Yida — Cowen Conference (January 2011)
29 slides from China Yida's conference presentation, Jan 13, 2011
Slide 1: Slide 1
Slide 2: Forward-looking statements
ya bor Statement os) iz CHINA YID The information contained in this slide presentation is summary information that is intended to be considered in the context of SEC filings and other public announcements made by China Yida Holding, Co. (the "Company”), by press release or otherwise, from time to ti
Slide 3: Equity Snapshot
Equity Snapshot Closing Price (December 31, 2010) Total Shares Outstanding Net Income attributable to China Yida (ttm) Trailing P/E ‘tm: Twolve months ended September 30, 2010 $9.86 19.55 million $ 26.34 million 7.6x
Slide 4: Positioned to benefit from rapidly growing consumer spending on leisure activities in China
Positionedto benefit from rapidly growing consumer spending on leisure activities in China Replicating proven tourist attraction management model with high retums and multi-year visi Media synergies results in effective, low cost marketing platform for tourism assets Experienced managementteam in bo
Slide 5: A leading diversified entertainment enterprise focused on China's media and tourism industries
Aleading diversified entertainment enterprise focused on China’s fast-growing media and tourism industries in China Media Tourism and Entertainment FETV (Comprehensive provincial TV Channel) Great Golden Lake (Global Geopark, “Journey Through China on the Train” World Natural Heritage site) (Railroa
Slide 6: Travel seasonality and growth drivers
OeAiz | CHINA YIDA > Travel Seasonality - 2008 Visits to tourist attractions are predictedto increase at CAGR of 8% between 2008 and 2013, with annual average growth in value of 13% . (Source: Euromonitor Intemational 2003) Growth Drivers a. Rising disposable income b. Large and growing middle class
Slide 7: China's Booming Tourism Market
China’s Booming Tourism Market Spending on visits to historic buildings and national parks are expected to grow dramatically overthe next four years. RMB million 2008 2009 2010 2011 2012 2013 Art galleries aya 701.2 746.0 8831 10190 1.2267 = 15258 Casinos (2008-2013) * 7 . 7 Circuses aoe : : : Histo
Slide 8: China Media Industry
<7 China Media Industry (China's Media Market Overview Mesa (Plo of USO) 2001 2002 20032004 2005 2006 2007-2008) 2008(€) Rado 31 SOL oh 1.000134 Newspaper 1,104 Ls2t 2020 2622764 2.979 3230 34st 3622 Nogacine 6 10 178 a 2 37 aL 518 622 Outdoor 1078 1290 1468 LS 49922462739 3.006 3,898 Internet 0 73
Slide 9: Great Golden Lake
<= .- includes five primary scenic spots: Golden Lake, Shangqing River, SS. WEI Zhuangyuan Rock, Luohan Mountain and Taining Old Town National AAAA tourism destination + Awarded exclusive management rights from government from 2001 to 2032 + Total initial investment -- $30 million + Revenue generate
Slide 10: Hua'an Tulou Cluster - World Cultural Heritage Site
OeAiz CHINA YIDA Hua’an Tulou Cluster — World Cultural Heritage Site TH + Tulou source + Includes Fujian Tulou Museum + Management right effective from 2008 to 2048 + Total initial investment — $7.5 million + Revenue generated from entrance fee, restaurant and other services No.of visitors in 2009:
Slide 11: Yunding
Yunding SSS Large natural tourism & recreational park Opening: September 28, 2010 Management right effective from 2008 to 2048 Total investment consideration --$40 million Revenue to be generated from entrance fee, hotel, cable car and other recreational projects 0.5 hour driving away from Fuzhou, c
Slide 12: Tourist Attractions (4) - Bengbu
Tourist Attractions(4)= Bengbu Large historical tourism & recreational park based on the theme of Ming Dynasty Premium location: 200 million population within the 3-hour economic circle No expiration on management right - 60% ownership on the new project company Revenue to be generated from entrance
Slide 13: Tourist Attractions (5) - Zhangshu
Tourist Attractions(5)= Zhangshu Large tourism & recreational park based on the theme of Yang-Sheng (Nourishing Life) One of few natural Salt Water Hot Spring destinations in China Premium location: 1 hour by car to Jiangxi's provincial capital city Nanchang and on the major tourism route in the pro
Slide 14: City of Caves - under construction
City of Caves - under construction One of the largest and most characteristic karst land underground caverns in China Approximately 18 miles from Xinyu downtown, the most industrialized city in Jiangxi Province Three-hour driving circle covers a population of approximately 50 million Management righ
Slide 15: Management rights by destination
OTM AaTay Pema SOHN Location (Province) Name of Management | Inception of Up-front Destination Rights Management Paymentto Rights Government Great Golden Lake 31 Years 2001 40M RMB Tulou 40 Years 2008 0 Yunding 40 Years 2008 0 Bengbu ° 2010 0 Zhangshu ad 2010 te) Xinyu 40 Years 2010 0 Major Breakthr
Slide 16: FETV
FETV + Brand - Strong competence in tourism advertising = Provincial ranking: #4 Product ~ Covering Fujian Province with a population aver 35 milion - Broadcast 24 hours a day - Prime time period (1800-21-00): 159% - Non-prime time period: 20% Distribution ~ 15 long term ad agency distributors ~ Sha
Slide 17: Distinguished Programs Win High Profile Advertising Clients
o ya a Distinguished Programs WIN High Profile Adverting Clients pss ey CHINA MOBILE eeanee DS Res > werae met PaG = Mobili x a i) a im lovin’ it
Slide 18: Journey Through China on the Train
OeAiz CHINA YIDA ‘Journey Through China on the Train” is a 5-20 minute tourist infomercial program that leverages Yid: media capabilities to drive traffic to its tourism destinations while at the same time generating revenues from local advertising clients. “Journey Through China on the Train” One:
Slide 19: Strong Synergies Between Tourism and Media Assets
Strong Synergies Between Tourism and MediaAssets Tourism resources make Yida’s media platforms stand-out from competitors. Tourism resources provide rich content and attractive background for TV programs, and supportratings. FETVhas become aleading mediain marketing to travel related businesses. FET
Slide 20: Experienced Management Team
==. Experienced Managementaleams Minhua Chen ~ Chairman of Board of Directors, President and Chief Executive Officer + 30 years of experience in television media and tourism space in China + Newsjouralist from 1978-1882 + Part-time university professor at School of Tourism + Vice-chaitman of Fujian
Slide 21: Management team (continued)
YongxiLin - Financial Controller + Financial controler with Yida since 2003 + Former Chief Financial Director with Fujian Furi Group + Professional member of CICPA + BAin Accounting in 1994 vinghua Huo ~ Vice President, Media + More than 10 years of experiences in China's media industry + Director o
Slide 22: Annual revenue growth greater than 70% over the past four years
Annual revenue growth greater than 70% over the past four years to $51.2M in 2009 Exceptional margin structure: « EBITDA margin of 71% for the first nine months of 2010 * Operating margin of 64.5% for the first nine months of 2010 = Net margin of 47.2% for the first nine months of 2010 Annual net-pr
Slide 23: Revenue and Gross Profit
Revenue — US$ Gross Profit —- US$ (In thousand) (In thousand) katie) 40,649 CAGR:71.2% sia CAGR: 72.4% 30588 22818 w4s78 wo212 | 208 2007 2008 7ma20N0E 208 7008 Gross Margin 718% 6.0% 149% 79.3%
Slide 24: EBITDA and Net Profit
EBITDA - US$ Net Profit - US$ (In thousand) (In thousand) 00 bilied CAGR: 63.7% aes = CAGR: 81.6% 23654 10987 Saar : hel ‘ 4 2006 2007 2008 2008 2006 2007 2008 208 20108 EBITDA Margin ‘Net Margin ora B1A% m13% r29% 36.9% 75.3% 59.8% 16.4%
Slide 25: Consolidated Income Statement
Income Consolidated Income Statement ee (Sin thousand ) September 30. Year Ended December31 2010 2008 Advertisement $ 27821 $ 31519 $ 23,319 $ 12,246 Tourism 14,383 19,710 7,280 2,330 Total net revenue 42,204 51,229 30,599 14877 Gross profit 33,391 40,649 22,916 12,506 Gross margin 79.1% 79.3% 74.9%
Slide 26: Balance sheet as of September 30, 2010
As of September 30, 2010 Assets (USD) Cash and Equivalents PP&E Accounts Re Construction in progress Total Assets ivable DebtiEquity Ratio: 0.02 Current Ratio: 427 Book Value! Share: 6.78 31,398,497 89,272,142 2,038 5,860,801 148,271,740 Liabili s and ity (USD) Current Liabilities Low Debt, roam to
Slide 27: Positioned to benefit from rapidly growing consumer spending on leisure
Positionedto benefit from rapidly growing consumer spending on leisure activities in China Replicating proven tourist attraction management model with high retums and multi-year visi Media synergies results in effective, low cost marketing platform for tourism assets Experienced managementteam in bo
Slide 28: China Yida Holding Company
China Yida Holding Company George Wung, CFO +1(626) 379-2019 E-mail: [email protected] Wei Zhang, IR Manager +1(626) 241-5036 E-mail: [email protected] Website: http://www. yidacn.net CCG Investor Relations, Inc. 1325 Avenue of the Americas Suite 2800 New York, NY 10019 NY Office: +1(646) 213-1915
Slide 29: Slide 29